Any charity seeking to recruit and cultivate potential major donors will first need to apply resources and time to the task of prospect research.
This practical guide in the Charity First series shows the key elements of the prospect research function, including how to identify and build a pool of prospects, how to qualify, rate and profile individual prospects, and how to estimate their wealth and gift capacity. In a potentially boundless field, the guide also offers advice on how to keep the research task manageable.
A wealth of practical information is contained, including a list of domestic and international research sources, tips on internet research, and an overview of Data Protection Act legislation.
With the help of this guide, fundraisers can go to that important first meeting with a major gift prospect confident that the homework has been done and that a rewarding relationship with the potential donor should be within their sights.
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